Created by Janine Laag - Lumeah Photography www.personalbrandphotography.se
Storytelling in business isn’t about sharing everything*. It’s about prioritising connection over performance, and getting clear on what’s worth repeating.
Most strong brands are built on a small number of stories told consistently, from slightly different angles over time.*
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Duplicate this board (click on the duplicate symbol in the top right-hand corner) and add it to your Notion workspace.
Download your planner here:
As you work through the guided steps to get clarity on your core brand stories, add your own ideas to the boxes below. Just click on each category and follow the instructions. </aside>
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Use this as a guide when you are planning your photos and videos and refer back to this framework any time you want clarity on what your audience needs to know or feel to take them from curiosity to booking.
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Your website, marketing material and every piece of content your people come across should build ‘know, like and trust’ - which means they will want to stay in your world, get to know you better, feel inspired, learn - and work with you.
Besides being a powerful tool, I think storytelling photos and videos make it so much easier for deep-feeling, introverted business owners to show up in a way that feels aligned with our personality and energy. The alternative to showing up authentically is putting on a mask and performing. And the risk then is that leaping so far from your comfort zone leaves you totally drained and feeling out of alignment - and taking a break from sharing any content at all because you need to recover. (It sounds dramatic, but think back to the times you’ve taken long breaks from sharing content. There’s usually more to it than not having time.)
What I want for you is a system that is aligned and sustainable so that it feels easy to promote your business.
Because your voice is needed. Your people are waiting to hear from you. They WANT to hear from you.
If you would like to book in a photo shoot so we can bring your ideas to life, or book in a digital call to discuss how we could work together - or if you just want some inspiration, visit my website.
Or email me at: [email protected].
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